SEPHORA HOSTS PRESS DAY IN CUSTOMIZED METAVERSE

Sephora, a multinational beauty products company, showcased new products and brands for media, influencers, press, and makeup artists in a 10-day metaverse experience.

The process was really dynamic. The team was very responsive, especially once we got into the nitty gritty of the planning and execution. The team did a phenomenal job communicating, creating and designing based upon feedback, and executed in the time given. From beginning to end, the experience was extremely positive. I would highly recommend Allseated and this experience for anyone wanting to push the envelope in the metaverse.
Rand Rogers, Director,
The PR People (representing Sephora).

Challenges and Solutions

Scroll Over Cards To See Solutions

Challenge 1

Move beyond the limitations of basic video communication

Solution 1

Worked closely with Sephora to quickly provide a dynamic, interactive platform that met the brand's needs for an immersive digital experience

Challenge 2

Create a real-life experience in a digital space

Solution 2

Helped Sephora design a space from scratch based on inspiration from Sephora's previous events. Features included daily live sessions with founders along with interactive booths providing informational and promotional content via video, links to external websites, photo booths, downloadable vouchers from partners, and more.

Challenge 3

Overcome the challenges of a short turnaround time for development

Solution 3

Helped Sephora create the aesthetics of the space and provided the technology to allow guests to enter the space and enjoy a memorable experience. Through every step of the process, the team helped Sephora turn ideas into reality.