Sephora, a multinational beauty products company, showcased new products and brands for media, influencers, press, and makeup artists in a 10-day metaverse experience.
Industry:
Beauty, Cosmetics & Fragrance Stores
Solution Used:
Custom space
Key Features:
Video communication, interactive booths, downloadable materials
Highlights
100 +
Interactive booths
10
Days of the metaverse experience
Key features in the virtual space
Face-to-Face Interaction.Engaging with people more naturally facilitates a deeper connection using virtual event platforms.
Meeting Experiences.Meet one-on-one or bring a group together for a more immersive experience.
Showcase Content.Share your screen and communicate ideas like never before with flexible ways to present content during the virtual events in metaverse.
Immersive booths.Onboarding, product demos, and more become interactive walkthrough experiences in the metaverse.
Messaging & Chat.Send quick messages to stay connected or get work done on the fly.
Challenges
Sephora faced a few challenges that they had to address in order to host a successful virtual event.
Create a real-life experience in a digital space
We designed a custom space inspired by Sephora's previous events. It had daily live sessions with founders, interactive booths with videos, photo booths, partner vouchers, and more.
Move beyond the limitations of basic video communication
Worked closely with Sephora to quickly provide a dynamic, interactive platform that met the brand's needs for an immersive digital experience.
Short development period
Helped Sephora create the aesthetics of the space and provided the technology to allow guests to enter the space and enjoy a memorable experience. Through every step of the process, the team helped Sephora turn ideas into reality.
The Solution
Custom Branding.Place Sephora branding in such a way that it is noticeable and native throughout the virtual space.
Face-to-Face Interaction.Clear and understandable communication for effective group or one-on-one interactions.
Flexible Design.Development of a custom design space in such a way that participants quickly navigate the virtual space and find the spots they need.
The process was really dynamic. The team was very responsive, especially once we got into the nitty gritty of the planning and execution. The team did a phenomenal job communicating, creating and designing based upon feedback, and executed in the time given. From beginning to end, the experience was extremely positive. I would highly recommend Meetaverse and this experience for anyone wanting to push the envelope in the metaverse.
Results
Custom Branding.Sephora branding was placed throughout the space in the most visible areas.
Face-to-Face Interaction.All the participants were able to communicate with one another either individually or in groups, without any hindrances.
Flexible Design.The metaverse was specifically created to align with the client's requirements.
