How to Enter Metaverse for a Business: Guide for Corporate Brands 2024

Unlock the metaverse’s potential for business brands with our detailed guide on how to get into the metaverse in 2024. As technology transforms communication and business, the metaverse emerges as a revolutionary platform. Thought leaders and early adopters are already exploring its vast opportunities, but how can brands effectively navigate this virtual realm? 

Our comprehensive guide provides strategic insights on how to enter metaverse and leverage its potential for your business, making a meaningful impact.

Discover how to become an innovator, seize the boundless opportunities, and embrace the future of the metaverse for your brand. With the right approach and understanding, businesses can thrive in this transformative digital landscape and create immersive experiences that resonate with their audience. 

Metaverse Business Opportunities: Why Now is the Time to Enter the Digital Frontier 

The metaverse is not merely a technological shift; it’s a paradigm that redefines how businesses operate, innovate, and connect with customers.  

Embracing intentional experience design and 3D environments unlocks boundless potential for brands to create immersive and engaging experiences in the metaverse.

How to join metaverse early is a question that businesses must address to gain a competitive edge, establish market leadership, and future-proof their brand in this transformative digital landscape. 

It’s an exciting frontier where innovation and creativity converge, empowering businesses to meet the evolving needs and expectations of the digital-savvy generations. 

Metaverse Benefits for Business 

Entering the metaverse early offers numerous advantages and opportunities, positioning businesses at the forefront of innovation, market leadership, and future-proofing their brand.  

1.Internal Innovation and Collaboration: 

• Utilizing intentionally designed metaverse spaces allows departments and teams to host content, conduct productive metaverse virtual meetings, and collaborate effectively. 
• Internal innovation fosters excitement within the organization, showcasing a future-focused approach and long-term planning. 
• In the B2B metaverse, leveraging applications for managing business processes, product development, marketing, sales, and human resource management fosters creativity and enhances efficiency. 

2. Creative Product Development: 

• Chief Innovation Officers (CINOs) and their teams can create innovative products that cater to existing needs with new, unique solutions or address future needs that may not yet exist. 
• Big brands in metaverse collaborate with innovation teams, marketing, and sales to assess how potential customers perceive their products and brands. 

3. Immersive Work Environments: 

• HR in metaverse can leverage immersive work environments to keep distributed teams connected, regardless of whether team members work on-site or remotely. 
• Shared experiences in the metaverse foster a sense of purpose and belonging among team members, enhancing productivity and team cohesion. 

4. Controlled Brand and Sales Experiences: 

• By using intentionally designed brand experiences in the metaverse, marketing and sales teams can exert greater control over brand perception, sales acceleration and interactions. 
• This capability enables businesses to connect with leads effectively, convert them into customers, and maintain long-term relationships, enhancing their market leadership. 

By entering the metaverse early, businesses can capitalize on these advantages to drive innovation, establish market leadership, and safeguard their brand’s relevance in an ever-evolving digital landscape. 

Embracing the Metaverse for Businesses and the Entire Organization 

Unlock the business opportunities in the metaverse, as it goes beyond individual departments, revolutionizing the entire organization. Understanding the diverse needs and current technological limitations of your company is crucial for crafting the best metaverse experience. 

Internally, your teams will benefit from improved collaboration and content hosting, while externally, being an early adopter presents an opportunity to establish market leadership. Embracing innovation may be challenging, but it showcases a future-focused vision and excitement within the brand.

The metaverse’s transformative potential empowers businesses to seize the multitude of business opportunities it offers. 

Understanding the Importance of Strategy to Enter Metaverse 

Learn from past technological advancements to develop a well-thought-out strategy for entering the metaverse. Just as organizations faced challenges when adopting the Internet, social media, and mobile compliance, a clear plan is crucial for leveraging the metaverse effectively. 

By identifying goals, target audiences, and how to utilize metaverse technology to support objectives, businesses can avoid costly mistakes and position themselves for success in this transformative digital frontier.

Brands in the Metaverse  

Several brands and companies have successfully entered the metaverse, exploring the potential of this virtual reality frontier.

Gartner predicts that by 2026, 25% of the population will spend an hour daily in the metaverse for tasks such as work, shopping, education, and entertainment.  

This shift is due to vendors creating ways to digitally replicate real-life experiences. Marty Resnick, Gartner’s VP of Research, sees these activities converging into a single metaverse with diverse technologies and experiences.  

Brands are already preparing for this “high season”. Some prominent examples include: 

• Nike: The global sportswear giant entered the metaverse with the creation of its virtual store in the game “Roblox.” Players can browse and purchase exclusive virtual Nike merchandise to personalize their avatars. Read more about the power of metaverse avatars here.
• Gucci: The luxury fashion brand Gucci collaborated with the virtual world platform “Roblox” to host a virtual Gucci Garden experience, offering virtual fashion items and immersive events. 

• Decentraland: This blockchain-based virtual world allows users to buy, sell, and develop virtual properties using its native cryptocurrency, MANA. Many brands have established a presence in Decentraland, including Atari, Samsung, and Binance. 
• Adidas: Similar to Nike, Adidas launched its virtual store in “Roblox,” offering users a variety of branded virtual apparel and accessories for their avatars. 
• American Eagle: The popular clothing brand partnered with “Bitmoji” to offer a virtual clothing line, allowing users to dress their Bitmoji avatars in American Eagle’s clothing designs. 
• Burberry: This luxury fashion brand collaborated with “Tencent” to create a virtual store and fashion show in “Honour of Kings,” a popular mobile game in China. 
• CryptoPunks: This collection of unique, blockchain-based digital art characters has become a popular virtual asset, with celebrities and brands owning and showcasing their CryptoPunk NFTs. 

• The Sandbox: Various brands and IPs, such as Care Bears, The Smurfs, and The Walking Dead, have partnered with “The Sandbox” to create virtual experiences and content within the platform. 
   

Brands using the metaverse showcase virtual products, host virtual events and immersive experiences, and engage with users in innovative ways. These examples demonstrate how diverse industries embrace the metaverse, transforming the way they interact with their audience.  

Wondering how to get into metaverse? As the metaverse continues to evolve, more brands are likely to explore its potential for enhancing their presence and engaging with their audiences in exciting new ways. 

How to Get Into the Metaverse: Step-by-Step Guide for Corporate Brands & Businesses 

Step 1: Define Your Objectives and Goals of Entering the Metaverse 

To become “metaverse ready,” adopt the mindset that users will want to actively participate in creating content and interacting with the virtual space.

Consider how generations like Gen Z, Gen Y, and Gen Alpha are accustomed to participating in content generation online. They seek customizable and personalized experiences, where they can create content, personalize interactions, and explore dynamic virtual worlds. 

Step 2: Research Metaverse Platforms and Providers 

Conduct thorough research to identify suitable metaverse platforms and providers that align with your brand’s objectives and target audience. Consider factors such as platform features, user base, and integration capabilities. 

Step 3: Develop a Metaverse Implementation Plan 

Create a comprehensive metaverse implementation plan that outlines your brand’s strategy for leveraging the virtual space. Identify concrete objectives based on your goals and determine the means to achieve them through your strategy.

Decide whether to use the metaverse as an activation or destination model, based on your lead generation, branding, and innovation goals. 

Step 4: Design and Customize Your Metaverse Presence 

Design and customize your virtual space in the metaverse to reflect your brand identity and deliver an immersive experience. Allow users to create content, personalize their interactions, and explore a dynamic environment that aligns with their preferences. 

Step 5: Determine the Best Metaverse Model: Activation vs. Destination 

Understand the differentiation between activation and destination models in the metaverse and weigh the pros and cons of each. Identify which model suits your brand’s needs best.

To use metaverse effectively for your organization, determine what’s most important to you:

• generating leads
• showing your brand in new ways
• creating an engine of innovation within your organization
• helping team members stay productive, feel connected and valued
• providing a combination of these things.

If lead generation and brand awareness are your primary objectives, using the metaverse as an activation can be advantageous. 

Step 6: Engage and Connect with the Metaverse Community 

Actively engage with the metaverse community to build meaningful connections and foster brand loyalty. Participate in virtual events, collaborations, and discussions to establish a strong presence in the virtual world. 

Step 7: Integrate the Metaverse into Marketing and Sales Strategies 

Integrate the metaverse into your marketing and sales strategies to reach your target audience effectively. Utilize virtual sales solutions and virtual spaces to showcase your products, offer exclusive experiences, and engage potential customers. 

Step 8: Monitor and Evaluate Performance 

Continuously monitor and evaluate the performance of your metaverse presence. Measure key performance indicators (KPIs) such as user engagement, lead generation, and conversion rates. Use the data to make informed adjustments and optimize your metaverse strategy for maximum impact. 

How to Join the Metaverse with Meetaverse: Your Best Corporate Solution 

Whether you seek lead generation or a comprehensive solution supporting the entire customer journey and empowering internal teams, Meetaverse is your gateway to establishing a corporate metaverse. 

With Meetaverse, empower your organization with virtual workplace solutions to accelerate sales, deliver immersive brand experiences, and facilitate remote work environments. Imagine various teams engaged in separate activities within the same virtual space – the sales team closing deals, marketing hosting product launches, and HR conducting online corporate training sessions.

Customize your corporate metaverse with Meetaverse, offering everything from simple meeting spaces to comprehensive digital office environments. 

Features of Meetaverse that Help You Join the Metaverse Easily: 

• Meetings: Facilitate formal and informal, 1-to-1, and 1-to-many gatherings to enhance group engagement. 
• Screen sharing: Seamlessly share conversations and presentations with full-screen capability. 
• File and video sharing: Share files, videos, and live streams effortlessly to enhance collaboration. 
• Meeting recordings: GDPR-compliant recording capability for seamless documentation. 
• Easy navigation: Intuitive, self-guided navigation for smooth virtual experiences. 
• Video/audio calling: Stay connected with colleagues through high-quality video and audio calls. 
• Chat functionality: Upload and download files, use emojis, and foster real-time communication. 
• Fully customizable design: Endless branding opportunities through complete design customization. 
• Presentations: Flexible configurations for multiple or panel presenters. 
• Audience participation: Foster interaction through live Q&A, chat, emoticons, and more. 
• Dashboard and analytics: Access administrative controls and analytical insights. 
• Enter the metaverse now with Meetaverse 

Meetaverse offers a comprehensive solution for corporations to seamlessly enter the metaverse, driving engagement, collaboration, and customer experiences. Enhance your corporate presence with Meetaverse and unlock the full potential of the metaverse for your organization. 

Ready to experience the power of Meetaverse and transform your corporate presence in the metaverse? Book a demo now to see firsthand how Meetaverse can accelerate your sales, deliver immersive brand experiences, and support your remote work environment.