Brand culture is tough to maintain using traditional technology with digital-first and hybrid offices
Chief HR Officers, HR Directors and other HR professionals develop their company’s HR policies and put together strategies to balance the needs of their companies and their teams. Historically, human resources determined needs based on people working together in physical offices. When COVID changed our lives in ways never imagined, companies worldwide suddenly went to fully remote offices and, in a few cases, hybrid offices. Overnight, team members had to change the way they work. Having to rethink the way they did everything, with no time to plan, left HR departments struggling to support their newly distributed teams.
In the traditional paradigm, team members interact in intentionally designed experiences under the same physical roof, making alignment with brand culture easier. In digital-first and hybrid offices, it’s hard to maintain a stable, connected workplace when team members aren’t under the same roof, sharing the same experiences.
In the digital-first and hybrid office paradigms, traditional digital communication channels (e.g., 2D video communication, project management, social media, and website platforms) work fine for project-based work. These tools are efficient. Team members can quickly provide deliverables. Unfortunately, designed for efficiency, these tools reduce human connectivity.
Using this technology, team members become components of a project. They cease to be more than their role. It’s easy to feel more like tools for completing tasks rather than human beings brought together for a common purpose. There’s no way to work together in intentionally designed experiences, no sense identity in brand culture or belonging to an organization. In the long-term, team members tend to feel less connected, valued and invested. As a result, they leave their positions to pursue other opportunities.
That said, productivity at the project level may be strong temporarily; however, productivity takes a big hit at the company level because of high turnover rates in staff. It’s no secret that organizations save a lot more money and time maintaining or improving productivity when they invest professionally and personally in existing team members rather than replacing them.
So, HR teams face the daunting task of maintaining a healthy brand culture, attracting top talent and retaining team members. They’re frustrated by traditional technology options that don’t provide solutions. Organizations need new digital communication technology allowing interaction to move beyond passive content consumption, basic video communication, chat, and the inevitable digital fatigue to deliver meaningful experiences that foster real connection in digital workplaces.
Fortunately, HR departments can take back company culture and engage with team members again – in the Metaverse. The next evolution in communication, the Metaverse is changing the way teams work, which changes how HR teams maintain brand culture, support team member productivity and satisfaction, and manage human resource processes.
More than digital space for distributing and consuming content, the Metaverse allows intentionally designed experiences. The Metaverse comprises evolving augmented and virtual reality, artificial intelligence, blockchain, and 5G networks coming together in 3D environments. You can see, hear, touch, and eventually smell and taste the Metaverse. OK, great. So how do HR teams put the Metaverse to work for their organizations? All it takes is the right technology.
Meetaverse by Allseated
Welcome to Allseated’s corporate metaverse solution, Meetaverse. Create intentionally designed experiences that team members, whether they’re working on site or remotely, can share. Meetaverse facilitates the same basic communication features as traditional platforms including video calls, screen sharing, file sharing, and chat. Plus, team members can navigate, communicate and collaborate face-to-face in digital workplaces as they would in physical workplaces.
In Meetaverse, team members can manage benefits, then complete training sessions and head down the hall to connect with peers in team-building social events. They can check in at the open door of a team member, manager, director, or CEO. Meetaverse supports Metaverse-based digital-first and hybrid office setups, encouraging spontaneous, organic interaction. Departments connect and share more effectively, reducing duplication of work and ensuring alignment with overarching business requirements. In Meetaverse, share fully branded, intentionally designed experiences in 3D digital environments that effectively mimic experiences in the physical world.
Meetaverse use cases for HR teams
- Energize brand culture
Create immersive, intentionally designed experiences to provide a sense of belonging and ownership in the brand. Team members gather around a common purpose such as products or services in which they believe or perspectives they share. Use Meetaverse to help team members:
- Understand and embrace the corporate mission, vision and values
- Feel connected, valued and committed to the organization
- Reflect brand culture in the way they work internally with each other and externally with leads and customers
Attract top talent to your organization using intentionally designed recruiting experiences. Meetaverse 3D environments offer digital spaces for candidates to interact naturally with their hiring managers and co-workers. Entice candidates with virtual spaces that will help them engage organically. In Meetaverse, hold:
- Individual recruiting sessions
- Job fairs
- Streamline onboarding
Provide new hires with a space to complete all onboarding activities. Onboard new team members in interactive, self-guided learning spaces with digital assets to get them integrated, comfortable and productive more quickly. Use cases include:
- Document completion
- Employment verification
- Accounts setup
- Provide continuing education training
Create unique training spaces designed to give team members what they need when they need it. As Meetaverse is a participatory platform, it’s ideal for interactive, fun, sticky learning experiences. Provide various types of training assets in a variety of formats. Use cases include:
- New hire training
- Individual professional development
- Team/business unit training
- Company-wide training
- Manage human resources processes
Take care of your human resource needs. Implement initiatives. Host meetings and events. Integrate assets into the architecture of the space, making it easy for team members to find the content they need. Use cases include:
- Accounts management (benefits/payroll)
- Health and wellness events
- Social and cultural events
Meetaverse: your solution for a more connected workplace is waiting
Imagine digital and hybrid workplaces where conversations and collaboration happen organically, resulting in stronger bonds, which foster connection and a sense of belonging. Navigate, communicate and collaborate in fully customized workplaces that connect teams, keep people happy and help brand culture thrive. Start today with Meetaverse.
All it takes is the right technology. Welcome to Allseated’s corporate metaverse solution, Meetaverse. Create intentionally designed experiences that team members, whether they’re working on site or remotely, can share. Team members can navigate, communicate and collaborate face-to-face in digital workplaces as they would in physical workplaces.
Traditional digital communication channels are designed for efficiency, not for human connectivity. Developed for specifically for human connectivity, Meetaverse offers the same basic communication features as traditional platforms. Plus, team members can interact, naturally, face-to-face in immersive, 3D digital environments that mimic physical reality.
- Energizing brand culture
- Recruiting and onboarding
- Training and professional development
- Manage HR processes