In order to strengthen brand equity, increase pipeline volume and drive revenue, it starts with making the right first impression and connecting with leads. However, digital environments make connecting with leads tougher than ever. Video calls and webinars provide a static experience. You don’t have the flexibility required to provide a deeper connection.
You’ve got to get your brand out there in a meaningful way that gets results. With digital-first and hybrid scenarios becoming much more common, you’re increasingly looking to technology to deliver solutions that connect your team and lead to worthwhile brand experiences.
Through your own corporate metaverse powered by Meetaverse, grow your brand. Navigate, communicate and collaborate in fully customized, immersive brand experiences that make lasting impressions, fuel deeper connections, and measure your impact.
Here are 10 reasons your marketing team needs Meetaverse now:
1.Enhance inter-departmental collaboration.
As products evolve so does your brand. Marketing works with multiple departments to develop brand messaging and supporting assets to ensure brand and product messaging stays on target. For example, as your innovation/R&D team develops new products or enhancements to existing products, the marketing team works with R&D to learn about the products and develop effective messaging. From there, the marketing team develops and coordinates experiences that can include promotional events and assets supporting your sales team. After the sale, marketing also works with your customer success team to ensure client satisfaction, which encourages repeat business. Using Meetaverse, it’s easy to create unique spaces where different teams and departments can work together to increase brand awareness, bring products to market, turn leads into customers, and build lasting partnerships.
2. Use technology that supports experience-based marketing.
You’re marketing in a digital-first environment, and current websites and video communication platforms don’t allow your marketing team to control brand experiences. For the last 20 years, leads have passively consumed content (e.g., copy, images, or video) in a flat, linear delivery. There’s no way to make lasting impressions and fuel deeper connections. Now, with Meetaverse, connect your team and leads in immersive, intentionally designed experiences that draw leads to your brand.
3. Reimagine brand experiences and control asset delivery.
Face-to-face, intentionally designed experiences and targeted asset delivery are critical for brand and sales growth. Move beyond the limitations of traditional communication platforms. Reduce your reliance on third-party content delivery channels. Consolidate more of your marketing content and assets to support intentionally designed experiences in your own space. Meetaverse, an experience platform, facilitates the same basic communication features as traditional communication platforms including video calls, screen sharing, file sharing, and chat. Plus, your marketing team and leads can navigate, communicate and collaborate face-to-face in immersive, fully-branded 3D spaces.
4. Create lasting impressions and fuel deeper connections.
When leads enter a space and begin exploring your interactive brand assets, the system automatically lets the team know that someone is there. Team members can enter the space, start a conversation and answer questions. They’re meeting and creating meaningful connections in an intentionally designed, shared experience. Meetaverse fosters real connection and experiences as you engage naturally, anywhere on the platform, like you would in a physical space.
5. Shorten your customer journey.
The customer journey is about strengthening brand equity, increasing pipeline volume, and driving revenue to support sales so you can provide products and services to new clients and existing customers. It’s based on creating the right first impression through intentionally designed brand experiences. Meetaverse mimics a customer journey in a physical space, serving as a trust accelerator (much like a trade show). Having everything in one place the way you want it, means a faster, more streamlined journey for your leads and marketing team.
6. Awareness Phase
Make the right first impression. Tell your brand story. Familiarize leads with who you are and what you offer. Enhance your intentionally designed brand experience with fully customizable branding options throughout the space. Sample supporting assets may include:
Fuel deeper connections with your brand through intentionally designed experiences such as targeted promotional events or guided tours. Include assets such as product demos or educational content. From simple summaries highlighting key concepts to in-depth discussions, show leads how you can meet their needs. Give leads what they need to make the right choice. Sample supporting assets may include:
· Blog Posts
You’re providing brand experiences and assets to help:
· Drive revenue
· Turn leads into customers
Deliver effective, on-demand customer success tools in Meetaverse such as:
· End-user help documentation
· Knowledge bases
· Community forums
· User groups
· Formal training
· Live chat
· Face-to-face support
Create mixed event experiences in Meetaverse for leads and current clients with free-range networking. The natural outcome will lead to asking current clients about their experiences with their own corporate metaverse. Leads get third-party testimonials in real-time. Anytime a happy customer meets a lead, you gain traction, increasing the chances of converting leads into customers. Additional supporting assets may include:
7. Integrate your marketing strategy easily.
Customize Meetaverse around your unique marketing objectives. Imagine your intentionally designed brand experiences delivered virtually. Sample use cases include:
· Product/service enhancement demos
· Lead qualifying educational events
· Fan/customer experience events
· Client appreciation events
8. Provide analytics to measure the effectiveness of your marketing strategy.
In Meetaverse, you can measure and report platform activity (e.g., time users spent on the platform, engaged in conversation, user interactions, and content exchanges). Use the data to further customize brand experiences for leads and customers.
9. Internal team meeting/use cases include:
· Defining internal marketing team meeting schedule and flow
· Creating a schedule for marketing initiatives
· Collaborating with multiple departments to develop brand and sales assets
· Determining ongoing support structure
· Providing continuing education
10. Build your corporate metaverse to suit your needs.
It’s easy to expand from a few rooms to a comprehensive digital office environment including a board room, corporate events spaces, team rooms, and office spaces for individual team members. Enjoy creative freedom. Duplicate a physical corporate office space or create something totally new with Meetaverse.
You can put the metaverse to work for your organization now.
Connect with people, make lasting impressions, and drive growth through meaningful brand experiences with a corporate metaverse powered by Meetaverse. Fuel deeper connections, and measure your impact in fully customizable, digital workplaces. Meetaverse by Allseated.
· Meetings: formal and informal, 1-to-1, 1-to-many (facilitates group engagement)
· Screen sharing: both in conversations and presentations with the full-screen capability
· Ability to share files, videos, and live stream
· Meeting Recordings (GDPR Compliant)
· Easy, self-guided navigation
· Video and Audio calling
· Chat: upload and download files (with emojis)
· Single Sign-On capability
· Fully customizable design with content integration for endless branding opportunities
· Presentations: Ability to create multiple configurations (multiple or panel presenters)
· Audience participation with live Q&A, chat, emoticons, and more
· Dashboard with administrative controls and analytics
Create immersive experiences, such as special events for leads, customers, and partners, which make lasting impressions, fuel deeper connections, and drive revenue.
Current technology works OK for basic communication and static content consumption. Meetaverse supports intentionally designed experiences allowing you to engage naturally, anywhere on the platform, as you would in a physical space.
It’s easy. Book a demo, and we’ll walk you through a sample corporate campus powered by Meetaverse.